Gaska Tape

Gaska Tape: Successful manufacturing in the midst of Elkhart's entrepreneurial culture

Gaska Tape at a Crossroads

Case Synopsis

This company tells the story of a well alive culture of successful manufacturing in the United States of America.

How did Gaska become what it is today? Its trajectory is filled with numerous ups and downs, beginning in 1965.

This case presents business students with a unique opportunity to delve into the intricacies of manufacturing, entrepreneurship, and family business dynamics. Dive into the heart of a family business saga with our case study on Gaska Tape Inc., located in the heart of Elkhart, Indiana.

A learning experience with business students in mind

Students at undergraduate and professional levels will explore the complex relationship between family values and business decisions amidst a complicated economic landscape in family firms.

Conflict

Leadership

Manufacturing

"Gaska Tape very much illustrates Elkhart's entrepreneurial potential.  In Elkhart  someone starts with an idea in a two-car garage and thrives. That's the story of Gaska.
What sets Elkhart apart is its "get it done" attitude—opportunities are grabbed, and entrepreneurship blossoms.”
Jack Boyd Smith Jr.
Gaska Tape CEO

The case is comprised by three different parts, each emphasizing different aspects of the story and times in the history of Gaska. The first, Part A, is a free preview of the materials you’ll have access to.

For full access to the case and it’s following parts, please sign in or create a teaching account.

We strongly advise instructors to read the final teaching note for details on how to introduce students to each part of the case.

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